The 10 Essential Website Pages You Need to Have

Last Updated: Jun 7, 2022 | Website Structure

There are a few essential web pages that come to mind when you think of building a website. Think of how easily the home page and the blog page come to mind. But what other pages do you actually need?

Every website has an important set of pages. Essential means the most important pages needed to make up your website. These pages should include all valuable information. A customer will want to know all about your company when considering doing business with you.

What is the Purpose of a Website?

The purpose of a service-based website is to persuade viewers to become customers of the service company. You as a business owner should provide interesting visuals to convince a customer to keep coming back for more.

The purpose of writing blogs could simply be the love for writing, they need to inform viewers of what’s going on in the world today, or to promote a product/service they believe in.

The purpose of social media websites is to connect people of many different races, ethnicities, and backgrounds. Social media allows users to openly express their feelings, share their opinions, and connect on different levels. Businesses often use social networks to build personal connections with their customers. This allows them to receive feedback on their products/services and also learn more about the wants and needs of their customers.

The most important pages you will need when creating your website are:

Home Page

Every website should include a home page. Your home page should provide information about what you can offer your customers. It will most like be the first page a customer views. Although this page should inform visitors and potential customers, it shouldn’t be long or dragged out. This could potentially cost you customers and traffic.

The home page should provide an overview of what can be accessed when navigating your site. Be sure to establish your credibility as a legitimate business. You should also include engaging, eye-catching visuals to capture the viewer’s attention.

About Us

Your about us page should inform customers of what it is that you do and why they should do business with you. Many companies also include their purpose, qualifications, and a few testimonials.

The Questions Your About Page Should Be Able to Answer

  • What makes your company unique?
  • Who is your core audience/customers?
  • Who is the owner of your business?
  • How long have you been in the business?
  • Why did you decide to start this company?
  • Are you passionate? Or is it the money?

Products or Services

This page should provide the reason behind your company’s existence. You can list details about the products and services you provide on a single page or several. We would recommend providing a page for each product/service. Each page should have detailed descriptions of your product along with links to a landing page.

Refund or Return Policy

Most customers will want to know what they’re getting into or better yet who they’re spending their money with. There are many questions they’ll have. How does this person conduct business? Am I receiving the best quality possible? So, it is important for you as the business owner to be upfront with your customers about what your return/refund policy is.

Terms and Conditions

The terms and conditions page will probably never be read but is a web page every website should have. This page simply lets your customers know what is and isn’t allowed on your web page.

Get started with a sample Terms and Conditions Generator.

Contact Us

On your contact us page you are simply informing your customers on where and how to get in contact with you. You should include this information throughout your entire website.


It is important to include testimonials on your website. A few can be included on your homepage but there should absolutely be a page dedicated to your testimonials. Your customers should be able to read them and know what it is that you’re capable of. Testimonials can potentially be the ultimate deciding factor on whether or not a customer will want to do business with you.

Frequently Asked Questions

There will always be many questions a customer will have when it comes to spending their “coin.” Whether your business is new or has been successful for years, customers will always have questions. This page should basically include every question you think a potential customer may want to know.


Some people don’t want to hear about what you can do, they want to see it. Including photos and or videos demonstrating your skills can increase your business’s success tremendously.


There are many reasons one should include a company blog on their website such as:

Connecting with Customers

A company blog can potentially form a deeper relationship with customers than simply having a website can do.


A common commercial internet site usually consists of 5-10 pages, including the important ones you might’ve forgotten. While that should be sufficient enough to sell your proposition, it would no longer be enough to get your prospective purchasers and clients to your website. That is where a blog comes in.

You see, amongst every post you submit to your blog, there’s an additional page of your website that is recorded in the search engines. This gives viewers another chance at finding your website.

Networking Opportunities

You can initiate networking opportunities by simply sharing your everyday life with the world. You will be surprised at how little it takes to make a lasting impression on someone.

Sometimes solely taking the initiative to compliment someone (whether it be personal or business wise) can create a potential partnership/relationship.

If your writing skills are not that good, or if you simply don’t have the time to blog, you can always hire a skilled writer for an affordable price.


There are arguably several essential pages to have on your website. In this article, ten of the most necessary pages were broken down and explained. Hopefully, this helped give you a better understanding of which pages are needed.

So, what are you waiting for? It’s time to get started on your website and be sure to include each and every one of the web pages listed above.



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