What Should You Put in Your Website Footer?

Last Updated: Jan 9, 2023 | Website Structure, Setup

We remember when we first started making websites, we routinely got stuck on what should go in the footer. Here are a few ideas on what to put in your website footer.

There are no absolute must haves but you should keep in mind that your footer loads on all pages unless you use a specific template. So don’t use something that loads slowly like maps, scripts, or large media files.

Navigation Ideas

This would be general navigation that makes up the core of your website.

  • Menu Assigned to theme footer
  • Company
    • About
    • Getting Started or Guided Tour
    • Team Makeup
    • Customer Stories or Testimonials
    • Careers
    • Partners
    • Investor Information
    • Supplier Documents
    • Commitment to Security
  • News and Events
    • News Updates
    • Press Releases
    • Webinars
    • Events
    • Awards and Honors
    • Foundation or Group Meetings
  • Support
    • Incident Reporting
    • Submit Bug or Issue
    • Contact Form
    • Customer Area (login)
    • Local Communities
    • Reseller Information
    • Documentation Portal
  • Blog Content
    • Can be separated by a number of blogs or categories

Credit Ideas

This is where you proudly represent who you’ve partnered with or where you add affiliate links.

  • Theme Used
  • Host Used
  • Designer or Web Designer or Developer
  • Partner Logos
  • Awards Won

Legal Disclaimer Ideas

This is where you either place snippets of your legal statements or link to the pages where you host a boring library of words that no one will read.

  • Copyright Information
  • Registered Trademark Information
  • Privacy Policy
  • Cookies Policy
  • Terms and Conditions
  • Earnings Disclaimer
  • Affiliate Disclaimer
  • CAN-SPAM Act Info

Personalization Ideas

This is where you have some basic, low memory scripts or functionality to personalize the website experience.

  • Theme Changer (light vs dark)
  • Website Language Changer
  • Newsletter Subscriber Preferences

Contact Information Ideas

This is where you list how to get in contact with you in an easy to read manner.

  • Address (save Google map for the Contact page)
  • Phone Number
  • Email Contact Form
  • Newsletter Sign Up Form
  • Social Media Bar

Media Ideas

Text links or low resource images or icon links to:

  • White Papers
  • Latest Podcast Episode
  • Latest Video
  • Latest Presentation
  • Course Information

Product Ideas

This is where you link to cool stuff you want your readers or customers to use. They can be free, open source, or proprietary.

  • Tools
  • Apps
  • Calculators
  • Planners
  • Quizzes
  • Trials or Demos
  • POCs



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